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Strategic branding roadmap for SMEs operating in business-to-business sector : a study on Indian auto component sector
Roy, Dilip; Banerjee, Saikat - In: Journal of research in marketing and entrepreneurship : JRME 14 (2012) 2, pp. 142-163
Persistent link: https://www.econbiz.de/10010147175
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Factors influencing scope and acceptability of E-detailing and a pharmaceutical marketing communication tool in emerging economies like India : views of the company personnel
Banerjee, Saikat; Dash, Sampada Kumar - In: International journal of pharmaceutical and healthcare … 5 (2011) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10009896192
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On Bivariate Lack of Memory Property and a New Definition
Roy, Dilip - In: Annals of the Institute of Statistical Mathematics : AISM 54 (2002) 2, pp. 404-410
Persistent link: https://www.econbiz.de/10006557388
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Evaluation of reliability of complex systems by means of a discretizing approach: Weibull set-up
Roy, Dilip; Dasgupta, Tanmoy - In: International journal of quality & reliability management 19 (2002) 6-7, pp. 792-811
Persistent link: https://www.econbiz.de/10006373619
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Evaluation of reliability of complex systems by means of a discretizing approach: Weibull set-up
Roy, Dilip; Dasgupta, Tanmoy - In: International journal of quality & reliability management 19 (2002) 6, pp. 792
Persistent link: https://www.econbiz.de/10006374297
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Bivariate models from univariate life distributions: A characterization cum modeling approach
Roy, Dilip - In: Naval research logistics : an international journal 51 (2004) 5, pp. 741-754
Persistent link: https://www.econbiz.de/10005926528
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Some tests for suitability of brand switching model
Roy, Dilip; Lahiri, Isita - In: European journal of marketing : EJM 38 (2004) 5, pp. 524-536
Persistent link: https://www.econbiz.de/10006080453
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Optimum assembly line balancing by minimizing balancing loss and a range based measure for system loss
Roy, Dilip; Khan, Debdip - In: Management science letters 1 (2011) 1, pp. 13-22
Persistent link: https://www.econbiz.de/10009958847
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A new type of problem to stabilize an assembly setup
Roy, Dilip; Khan, Debdip - In: Management science letters 1 (2011) 3, pp. 271-278
Persistent link: https://www.econbiz.de/10009958879
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Optimization of mean life of brands under cost constraints with an empirical study on mobile handsets
Tiwari, Anupama; Roy, Dilip - In: International journal of quality & reliability management 30 (2013) 4, pp. 366-378
Persistent link: https://www.econbiz.de/10010121949