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Exploring the determinants of retail service quality on the Internet
Long, Mary; Mcmellon, Charles - In: The journal of services marketing 18 (2004) 1, pp. 78
Persistent link: https://www.econbiz.de/10007102353
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The impact of the Internet and consumer motivation on evaluation of prices
Suri, Rajneesh; Long, Mary; Monroe, Kent B. - In: Journal of business research : JBR 56 (2003) 5, pp. 379-390
Persistent link: https://www.econbiz.de/10006721156
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Sympathy, Patriotism and Cynicism: Post-9-11 New York City Newspaper Advertising Content and Consumer Reactions
McMellon, Charles A.; Long, Mary - In: Journal of current issues and research in advertising : … 28 (2006) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10008126894