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Age-Related Cues in Retail Services Advertising: Their Effects on Younger Consumers
Day, Ellen; Stafford, Marla Royne - In: Journal of retailing 73 (1997) 2, pp. 211-234
Persistent link: https://www.econbiz.de/10006630284
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Reaction effects in participant observation: a response
Stafford, Thomas F.; Stafford, Marla Royne - In: Journal of the Market Research Society : JMRS 35 (1993) 3, pp. 280-282
Persistent link: https://www.econbiz.de/10006712864
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Participant observation and the pursuit of truth: methodological and ethical considerations
Stafford, Marla Royne; Stafford, Thomas F. - In: Journal of the Market Research Society : JMRS 35 (1993) 1, pp. 63-76
Persistent link: https://www.econbiz.de/10006712893
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Green Issues: Dimensions of Environmental Concern
Zimmer, Mary R.; Stafford, Thomas F.; Stafford, Marla Royne - In: Journal of business research : JBR 30 (1994) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10006744796
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Consumer Bidding Behavior on Internet Auction Sites
Stafford, Marla Royne; Stern, Barbara - In: International journal of electronic commerce : IJEC 7 (2002) 1, pp. 135
Persistent link: https://www.econbiz.de/10006032524
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Identifying Motivations for the Use of Commercial Web Sites - This study applied the uses and gratifications perspective to better understand the factors motivating commercial Web site use, and identifies a new media use gratification unique to the Internet.
Stafford, Thomas F.; Stafford, Marla Royne - In: Information resources management journal : IRMJ ; an … 14 (2001) 1, pp. 22-30
Persistent link: https://www.econbiz.de/10008337053
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PERSPECTIVES ON ADVERTISING RESEARCH
Carlson, Les; Grove, Stephen J.; Stafford, Marla Royne - In: Journal of advertising : official publication of the … 34 (2005) 2, pp. 117
Persistent link: https://www.econbiz.de/10008116034
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INTERNATIONAL SERVICES ADVERTISING (ISA): Defining the Domain and Reviewing the Literature
Stafford, Marla Royne - In: Journal of advertising : official publication of the … 34 (2005) 1, pp. 65-86
Persistent link: https://www.econbiz.de/10008116838
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The Influence of Advertising Logo Characteristics on Audience Perceptions of a Nonprofit Theatrical Organization
Stafford, Marla Royne; Tripp, Carolyn; Bienstock, Carol C. - In: Journal of current issues and research in advertising : … 26 (2004) 1, pp. 37-46
Persistent link: https://www.econbiz.de/10008117184
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Celebrity Images in Magazine Advertisements: An Application of the Visual Rhetoric Model
Stafford, Marla Royne; Spears, Nancy E.; Hsu, Chung-kue - In: Journal of current issues and research in advertising : … 25 (2003) 2, pp. 13-20
Persistent link: https://www.econbiz.de/10008117839