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Welche Effekte hat Brand Placement in PC-/Videospielen?
Bambauer-Sachse, Silke - In: Der Markt : international journal of marketing 46 (2007) 4, pp. 139-147
Persistent link: https://www.econbiz.de/10009853317
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Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke; Gierl, Heribert - In: Journal of retailing and consumer services 16 (2009) 3, pp. 190-196
Persistent link: https://www.econbiz.de/10008241666
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Wirken partitionierte Preise wirklich günstiger als Komplettpreise?
Gierl, Heribert; Bambauer-Sachse, Silke - In: Der Markt : international journal of marketing 47 (2008) 3, pp. 118-129
Persistent link: https://www.econbiz.de/10009853324
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Do consumers still believe what is said in online product reviews? A persuasion knowledge approach
Bambauer-Sachse, Silke; Mangold, Sabrina - In: Journal of retailing and consumer services 20 (2013) 4, pp. 373-381
Persistent link: https://www.econbiz.de/10010121685
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Are temporally reframed prices really advantageous? A more detailed look at the processes triggered by temporally reframed prices
Bambauer-Sachse, Silke; Christina Mangold, Sabrina - In: Journal of retailing and consumer services 16 (2009) 6, pp. 451-457
Persistent link: https://www.econbiz.de/10008323221
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Hängt die Vorteilhaftigkeit einer Preispartitionierung vom Preislevel der Güterkategorie ab?
Gierl, Heribert; Bambauer-Sachse, Silke - In: Die Unternehmung : Swiss journal of business research … 62 (2008) 5, pp. 482-502
Persistent link: https://www.econbiz.de/10008112419
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Effects of price partitioning on product evaluation
Gierl, Heribert; Bambauer-Sachse, Silke - In: Marketing : journal of research and management 3 (2007) 2, pp. 61-74
Persistent link: https://www.econbiz.de/10009069498
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Temporal Reframing of Prices: When Is It Beneficial?
Bambauer-Sachse, Silke; Grewal, Dhruv - In: Journal of retailing 87 (2011) 2, pp. 156-166
Persistent link: https://www.econbiz.de/10009164534
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Are temporally reframed prices really advantageous? A more detailed look at the processes triggered by temporally reframed prices
Bambauer-Sachse, Silke; Christina Mangold, Sabrina - In: Journal of retailing and consumer services 16 (2009) 6, pp. 451-458
Persistent link: https://www.econbiz.de/10008894697
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Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke; Gierl, Heribert - In: Journal of retailing and consumer services 16 (2009) 3, pp. 190-197
Persistent link: https://www.econbiz.de/10008894707