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Generation Y's athlete role model perceptions on PWOM behaviour
Buksa, Ivan; Mitsis, Ann - In: Young consumers : insight and ideas for responsible … 12 (2011) 4, pp. 337-348
Persistent link: https://www.econbiz.de/10009803733
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Do Business Students' Culturally Anchored Values Shape Student-Driven or Teacher-Driven Learning Style Preferences?
Mitsis, Ann; Foley, Patrick W. - In: Journal of marketing education : JME 31 (2009) 3, pp. 240-252
Persistent link: https://www.econbiz.de/10008325842
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Do generational membership and psychographic characteristics influence positive word of mouth in a university context?
Mitsis, Ann; Foley, Patrick - In: Asian Academy of Management journal : AAMJ 17 (2012) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10010058631