Generation Y's athlete role model perceptions on PWOM behaviour
| Year of publication: |
2011
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|---|---|
| Authors: | Buksa, Ivan ; Mitsis, Ann |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 12.2011, 4 (22.11.), p. 337-348
|