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Modeling the Clickstream: Implications for Web-Based Advertising Efforts - Modeling consumer response to banner ads yields insights that can improve click response and help guide online media decisions.
Chatterjee, Patrali; Hoffman, Donna L.; Novak, Thomas P. - In: Marketing science : the marketing journal of the … 22 (2003) 4, pp. 520-541
Persistent link: https://www.econbiz.de/10006884372
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Interfirm alliances in online retailing
Chatterjee, Patrali - In: Journal of business research : JBR 57 (2004) 7, pp. 714-723
Persistent link: https://www.econbiz.de/10006718542
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Multiple-channel and cross-channel shopping behavior: role of consumer shopping orientations
Chatterjee, Patrali - In: Marketing intelligence & planning 28 (2010) 1, pp. 9-25
Persistent link: https://www.econbiz.de/10008370308
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Tests of the Specification of Univariate and Bivariate Ordered Probit
Butler, J.S.; Chatterjee, Patrali - In: The review of economics and statistics 79 (1997) 2, pp. 343-347
Persistent link: https://www.econbiz.de/10007372712
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The role of varying information quantity in ads on immediate and enduring cross-media synergies
Chatterjee, Patrali - In: Journal of marketing communications 18 (2012) 3, pp. 217-241
Persistent link: https://www.econbiz.de/10009993271
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Can unconscious–conscious processing sequences enhance ad exposure outcomes?
Chatterjee, Patrali - In: The journal of brand management : an international journal 18 (2011) 7, pp. 506-516
Persistent link: https://www.econbiz.de/10009014111
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Customized online promotions : moderating effect of promotion type on deal value, perceived fairness, and purchase intent
Chatterjee, Patrali; McGinnis, John - In: The journal of applied business research 26 (2010) 4, pp. 13-19
Persistent link: https://www.econbiz.de/10009881618
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Causes and consequences of 'order online pick up in-store' shopping behavior
Chatterjee, Patrali - In: The international review of retail, distribution and … 20 (2010) 4, pp. 431-449
Persistent link: https://www.econbiz.de/10008444928
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Framing online promotions: shipping price inflation and deal value perceptions
Chatterjee, Patrali - In: The journal of product & brand management 20 (2011) 1, pp. 65-75
Persistent link: https://www.econbiz.de/10008850820
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Drivers of new product recommending and referral behaviour on social network sites
Chatterjee, Patrali - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 77-103
Persistent link: https://www.econbiz.de/10008878454