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Grounded theory, ethnography and phenomenology: A comparative analysis of three qualitative strategies for marketing research
Goulding, Christina - In: European journal of marketing : EJM 39 (2005) 3, pp. 294-308
Persistent link: https://www.econbiz.de/10006078436
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Age is just a number: Rave culture and the cognitively young "thirty something"
Goulding, Christina; Shankar, Avi - In: European journal of marketing : EJM 38 (2004) 5, pp. 641-658
Persistent link: https://www.econbiz.de/10006080446
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The commodification of the past, postmodern pastiche, and the search for authentic experiences at contemporary heritage attractions
Goulding, Christina - In: European journal of marketing : EJM 34 (2000) 7, pp. 835-853
Persistent link: https://www.econbiz.de/10006094034
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The museum environment and the visitor experience
Goulding, Christina - In: European journal of marketing : EJM 34 (2000) 3-4, pp. 261-278
Persistent link: https://www.econbiz.de/10006094575
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Consumer research, interpretive paradigms and methodological ambiguities
Goulding, Christina - In: European journal of marketing : EJM 33 (1999) 9-10, pp. 859-873
Persistent link: https://www.econbiz.de/10006096532
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Club culture, neotribalism and ritualised behaviour
Goulding, Christina; Shankar, Avi - In: Annals of tourism research : ATR ; a social sciences journal 38 (2011) 4, pp. 1435-1454
Persistent link: https://www.econbiz.de/10009806985
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Learning to be tribal: facilitating the formation of consumer tribes
Goulding, Christina; Shankar, Avi; Canniford, Robin - In: European journal of marketing : EJM 47 (2013) 5, pp. 813-832
Persistent link: https://www.econbiz.de/10010132238
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The Marketplace Management of Illicit Pleasure
Goulding, Christina; Shankar, Avi; Elliott, Richard; … - In: Journal of consumer research : JCR ; an … 35 (2009) 5, pp. 759-771
Persistent link: https://www.econbiz.de/10008168535
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Understanding Consumption: Contributions from a Narrative Perspective
Shankar, Avi; Elliott, Richard; Goulding, Christina - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 429-454
Persistent link: https://www.econbiz.de/10006978939
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Special Issue on "Understanding Customers: Contributions from Theory and Practice" - Understanding Consumption: Contributions from a Narrative Perspective
Shankar, Avi; Elliott, Richard; Goulding, Christina - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 429-454
Persistent link: https://www.econbiz.de/10006978967