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Marshall, Roger
22
Na, Woonbong
5
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Journal of business research : JBR
7
Journal of advertising research
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of international consumer marketing
2
Journal of marketing management : MM
2
Psychology & marketing
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OLC EcoSci
ECONIS (ZBW)
66
Other ZBW resources
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RePEc
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1
MEASUREMENT - How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets? The segmentation of advertising agencies' clients is usually based on situation-specific factors such as industry size or type. This research presents a test of an important new, universal approach to segmentation -- The market orientation of agencies' clients. Differences in behavior of ...
Na, Woonbong
;
Marshall, Roger
;
Son, Youngseok
- In:
Journal of advertising research
43
(
2003
)
1
,
pp. 86-95
Persistent link: https://www.econbiz.de/10006505758
Saved in:
2
An Assessment of Advertising Agency Service Quality - Advertising agency services must be marketed like any other product or service -- Attempts to establish the relevant evaluative criteria used when customers s,elect an agency abound. This work suggests that agency clients merely use top-of-the-mind recall for aspects of agency services in order to make their choice
Na, Woonbong
;
Marshall, Roger
;
Son, Youngsook
- In:
Journal of advertising research
39
(
1999
)
3
,
pp. 33-42
Persistent link: https://www.econbiz.de/10006518846
Saved in:
3
The interaction of message framing and felt involvement in the context of cell phone commercials
Martin, Brett
;
Marshall, Roger
- In:
European journal of marketing : EJM
33
(
1999
)
1-2
,
pp. 206-218
Persistent link: https://www.econbiz.de/10006096921
Saved in:
4
Decision system analysis of advertising agency decisions
Na, WoonBong
;
Marshall, Roger
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
12
(
2009
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10009853830
Saved in:
5
Guest Editorial: Cognitive mapping of strategy in marketing
Marshall, Roger
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1541-1543
Persistent link: https://www.econbiz.de/10010121592
Saved in:
6
Social legitimacy versus distinctiveness: Mapping the place of consumers in the mental representations of managers in an institutionalized environment
Chaney, Damien
;
Marshall, Roger
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1550-1558
Persistent link: https://www.econbiz.de/10010121594
Saved in:
7
Response-time measurement of group purchasing-decision power structures
Marshall, Roger
;
Reday, Peter Alan
;
Woonbong, Na
; …
- In:
Journal of business research : JBR
60
(
2007
)
7
,
pp. 711-719
Persistent link: https://www.econbiz.de/10007734921
Saved in:
8
An interdisciplinary approach to assessing the characteristics and sales potential of modern salespeople
Reday, Peter A.
;
Marshall, Roger
;
Parasuraman, A.
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 838-844
Persistent link: https://www.econbiz.de/10008317121
Saved in:
9
Endorsement Theory: How Consumers Relate to Celebrity Models
Marshall, Roger
;
Na, WoonBong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10008163236
Saved in:
10
Internet-enabled youth and power in family decisions
Marshall, Roger
;
Reday, Peter Alan
- In:
Young consumers : insight and ideas for responsible …
8
(
2007
)
3
,
pp. 177-183
Persistent link: https://www.econbiz.de/10008270924
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