The interaction of message framing and felt involvement in the context of cell phone commercials
| Year of publication: |
1999
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|---|---|
| Authors: | Martin, Brett ; Marshall, Roger |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 33.1999, 1-2, p. 206-218
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