Guest editorial: Cognitive mapping of strategy in marketing
Roger Marshall
| Alternative title: | Cognitive mapping of strategy in marketing |
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| Year of publication: |
2013
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| Authors: | Marshall, Roger |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 9, p. 1541-1543
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| Subject: | Kognition | Cognition | Markenführung | Brand management |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009757034