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Impulse purchasing: a qualitat...
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Nancarrow, Clive
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International journal of market research : JMRS ; the journal of the Market Research Society
6
Journal of marketing management : MM
4
Marketing intelligence & planning
4
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
Qualitative market research : an international journal
2
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The mind versus market share guide to brand equity
Baker, Colin
;
Nancarrow, Clive
;
Tinson, Julie
- In:
International journal of market research : JMRS ; the …
47
(
2005
)
5
,
pp. 525-542
Persistent link: https://www.econbiz.de/10006691782
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2
The influence of children on purchases: The development of measures for gender role orientation and shopping savvy
Tinson, Julie
;
Nancarrow, Clive
- In:
International journal of market research : JMRS ; the …
47
(
2005
)
1
,
pp. 5-28
Persistent link: https://www.econbiz.de/10006692433
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3
I hear you knocking...can advertising reach everybody in the target audience?
Brace, Ian
;
Edwards, Louise
;
Nancarrow, Clive
- In:
International journal of market research : JMRS ; the …
44
(
2002
)
2
,
pp. 193-212
Persistent link: https://www.econbiz.de/10006695672
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4
Informed eclecticism: A research paradigm for the twenty-first century
Barker, Andy
;
Nancarrow, Clive
;
Spackman, Nigel
- In:
International journal of market research : JMRS ; the …
43
(
2001
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10006697141
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5
Editorial - Navigating the righteous course: A quality issue
Pallister, John
;
Nancarrow, Clive
;
Brace, Ian
- In:
Journal of the Market Research Society : JMRS
41
(
1999
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10006699130
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6
CONSUMER RESEARCH - How to target movers and shakers - Can we use media to selectively target opinion-shapers? Yes -- But make sure you've picked the right sub-group.
Bristowe, Lucy
;
Tinson, Julie
;
Nancarrow, Clive
- In:
ADMAP : for decisionmakers in advertising, marketing, …
40
(
2005
)
5
,
pp. 40-42
Persistent link: https://www.econbiz.de/10006752243
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7
Researching international "brand equity": A case study
Wright, Len Tiu
;
Nancarrow, Clive
- In:
International marketing review
16
(
1999
)
4-5
,
pp. 417
Persistent link: https://www.econbiz.de/10006294057
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8
The challenge of marketing independent inventions: an international prerogative
Nancarrow, Clive
;
Attlee, Celia
;
Wright, Len Tiu
- In:
International journal of entrepreneurship and …
1
(
2001
)
3-4
,
pp. 381-399
Persistent link: https://www.econbiz.de/10006036140
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9
Ritzer's McDonaldization and applied qualitative marketing research
Nancarrow, Clive
;
Vir, Jason
;
Barker, Andy
- In:
Qualitative market research : an international journal
8
(
2005
)
3
,
pp. 296-311
Persistent link: https://www.econbiz.de/10006014417
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10
Bridging the practitioner-academic divide
Keegan, Sheila
;
Tinsan, Julie
;
Nancarrow, Clive
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 107-112
Persistent link: https://www.econbiz.de/10009853802
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