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Product Development. Meeting the Challenge of the Design-Marketing Interface
Bruce, Margaret; Biemans, Wim G.; Roy, Robin - In: R & D management 27 (1997) 4, pp. 398
Persistent link: https://www.econbiz.de/10006629911
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The relationship between internal and external cooperation - literature review and propositions
Hillebrand, Bas; Biemans, Wim G. - In: Journal of business research : JBR 56 (2003) 9, pp. 735-744
Persistent link: https://www.econbiz.de/10006720262
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Managing Innovation within Networks
Biemans, Wim G. - In: R & D management 23 (1993) 1, pp. 74
Persistent link: https://www.econbiz.de/10006638472
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Organizational Networks: Toward a Cross-Fertilization between Practice and Theory
Biemans, Wim G. - In: Journal of business research : JBR 35 (1996) 1, pp. 29-40
Persistent link: https://www.econbiz.de/10006738408
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Organizational networks: Toward a cross-fertilization between practice and theory
Biemans, Wim G. - In: Operations research, Management science : OR MS ; the … 36 (1996) 4, pp. 375-378
Persistent link: https://www.econbiz.de/10006530497
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Theory-Testing Using Case Studies - A Comment on Johnston, Leach, and Liu
Hillebrand, Bas; Kok, Robert A.W.; Biemans, Wim G. - In: Industrial marketing management : the international … 30 (2001) 8, pp. 651-658
Persistent link: https://www.econbiz.de/10006272331
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Links between Internal and External Cooperation in Product Development: An Exploratory Study
Hillebrand, Bas; Biemans, Wim G. - In: The journal of product innovation management : an … 21 (2004) 2, pp. 110-122
Persistent link: https://www.econbiz.de/10006248533
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Marketing in the Twilight Zone - Dual marketers often encounter unique dilemmas when trying to juggle products between individual consumers and business customers
Biemans, Wim G. - In: Business horizons 41 (1998) 6, pp. 69-76
Persistent link: https://www.econbiz.de/10006196543
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Reverse Marketing: A Synergy of Purchasing and Relationship Marketing
Biemans, Wim G.; Brand, Maryse J. - In: International journal of purchasing and materials management 31 (1995) 3, pp. 28-37
Persistent link: https://www.econbiz.de/10006404472
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Designing the marketing-sales interface in B2B firms
Biemans, Wim G.; Brencic, Maja Makovec - In: European journal of marketing : EJM 41 (2007) 3, pp. 257-273
Persistent link: https://www.econbiz.de/10007720245