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Princípios de marketing
Enis, Ben M. - In: RAE - Revista de Administração de Empresas 24 (1984) 3
Persistent link: https://www.econbiz.de/10011192226
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Extending the product life cycle
Enis, Ben M.; La Garce, Raymond; Prell, Arthur E. - In: Business Horizons 20 (1977) 3, pp. 46-56
Persistent link: https://www.econbiz.de/10005354607
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A guide for appraising marketing activities
Homans, Richard E.; Enis, Ben M. - In: Business Horizons 16 (1973) 5, pp. 20-30
Persistent link: https://www.econbiz.de/10005354838
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Corporate social research
Stafford, James E.; Enis, Ben M. - In: Business Horizons 22 (1979) 5, pp. 50-58
Persistent link: https://www.econbiz.de/10005327065