Research has shown that the market value of stock listed companies is to a large extent attributable to investors' value estimations of intangible assets. Among these, Customer Equity, the monetary value potential of a company's current and future customers, is of central importance. It is the...

The paper offers an analytical approach for an integrated treatment of market partitioning and benchmarking within a Data Envelopment Analysis (DEA) framework. Based on an empirical example from the automotive industry we measure product effciency from the customer’s perspective. This is...

In this paper we analyze the impact of the Integrated Household Extension Program (IHEP) in the Tigray region in northern Ethiopia. The government of Ethiopia – in contrast to the majority of countries in Sub-Saharan Africa – invests heavily in agricultural extension but very little...

Frankincense from Boswellia papyrifera forest (BPF) is a traded commodity used in the pharmaceutical, food, cosmetic and chemical industries. Ethiopia is an important producer of frankincense, but the resource is under continuous degradation and requires conservation. We applied a contingent...

Frankincense from Boswellia papyrifera forest (BPF) is a traded non timber forest product (NTFP) used in pharmaceutical, food, cosmetic and chemical industries. However, the resource in northeastern Africa is under continuous degradation and requires conservation measures. Data from a discrete...

The purpose of this study is to provide a broader, economic perspective on customer value management. By developing an efficiency-based concept of customer value we aim at contributing to the presently underrepresented research field of marketing economics. The customer value concept is utilized...

The shareholder value and the customer lifetime value approach are conceptually and methodically analogous. Both concepts calculate the value of a particular decision unit by discounting the forecasted net cash flows by the risk-adjusted cost of capital. However, virtually no scholarly attention...

With an ever-expanding market for diversified health food products, marketers can formulate a unique selling proposition by differentiating their brands using organic labels issued by an independent accredited institution for organic product testing. Using in-depth interviews, we verify four...

Mit dem Einsatz von Employee Portalen verfolgen Unternehmen das Ziel, eine leistungsfaehige Technologie zur Schaffung von sog. personalisierten Arbeitsplaetzen am Desktop eines jeden Mitarbeiters bereitzustellen. Das Portal versorgt als Front-end des virtuellen Arbeitsplatzes den Mitarbeiter mit...