The bundling sale of information products has been a prevalent strategy in information industries. This paper attempts to study two issues that have not been adequately addressed in previous researches. First, we define the measure of customer heterogeneity by considering both the statistic...

Controller bieten dem Management interne Beratung und Unterstützung aus dem Blickwinkel finanzieller Handlungsmotive an (vgl. Kesten 2001, S.30 ff.). Dies trifft auch bei der Planung, Abwicklung und Kontrolle von Projekten zu. Der Beratungsfokus liegt dabei insbesondere auf Fragen zur...

Рассмотрены основные классификационные основания проектов и место в них маркетинговых проектов. Проанализированы подходы к определению сущности...

Provides a practical tool for the design and implementation of sustainable microfinance interventions, with a particular focus on rural areas. Provides guidance on who to target, how to establish and maintain savings and lending schemes, what kind of training to provide, gender concerns and cost...

The existing literature shows that a decrease in the degree of substitutability increases a monopoly’s incentive to bundle. This paper in addition takes into account competition in the second product market and then re-examines how intra-brand and inter-brand product differentiations affect...

La crescente competizione globale che coinvolge sempre più intensamente anche i mercati industriali ha portato negli ultimi anni diversi Autori ad interrogarsi circa il ruolo potenziale che la marca può assumere per l’affermazione di vantaggi competitivi in tali contesti. Prendendo avvio da...

The focus of this study is the impact of competitive relationships on the effectiveness of channel relationship management strategies. We argue that the characteristics of a reseller’s relationship with alternative manufacturers influence his/her evaluation of the relationship with a focal...

The authors dedicate this paper in honor of the memory of their deceased co-author, Erin Anderson. In dyadic business relationships, parties can be incorrect in reading their counterparts' relational closeness. For example, they can overestimate or underestimate the counterpart's commitment to...

Despite of the empirical evidence that shows that customer information utilization may improve a company's customer and business performance, customer information utilization is underdeveloped in many companies. This research contributes to the understanding of customer information generation...