The authors conceptualize ‘interest in the other’ as cultural tourism's focal issue. Using an involvement level taxonomy, this study stratifies cultural tourism and applies McKercher and DuCros (2002) cultural visitor categories to predict tourist activities. This exploratory study includes...

This article examines an unexplored area of consumer research—the effect of accidental interpersonal touch (AIT) from a stranger on consumer evaluations and shopping times. The research presents a field experiment in a retail setting. This study shows that men and women who have been touched...