Although implementing the marketing concept can be accomplished through frontline employees in many service firms, very few studies have investigated the relationships between a service provider's personality and important performance outcomes. This article examines how frontline service...

<title>ABSTRACT</title> We examine university choice as a case of consumer decision making and adopt a brand elimination framework. This approach is predicated on the grounds that a large amount of research in consumer behavior has shown that in markets where there are many alternative brands, consumers use...

<title>ABSTRACT</title> Understanding what factors affect undergraduate student search processes in their choice of a university is a topic that is important for both administrators and academic researchers. This is especially the case for markets in which there are a large number of universities (or brands)...

<title>ABSTRACT</title> Over the last few years, the rapidly expanding market for management development programs (MDPs) in Australia is one that has gained significant attention from many public universities. However, in response to this increased demand, many suppliers from the private sector (e.g.,...

The present study investigates the propensity to continue internationalization by experienced international service providers. Enhancing the cognitive-behavioral root of internationalization process theory (Johanson and Vahlne 1977; 1990), this paper builds upon Ajzen’s (1991) theory of planned...

The pivotal role of services in international business is now receiving widespread recognition. Furthermore, the global marketplace is being increasingly characterised by the speed and ease with which such services cross national boundaries. This exploratory study of Australian and Dutch service...

The present study investigates the propensity to continue internationalization by experienced international service providers. Enhancing the cognitive-behavioral root of internationalization process theory (Johanson and Vahlne 1977; 1990), this paper builds upon Ajzen’s (1991) theory of planned...