Jones, Marilyn Y.; Spence, Mark T.; Vallaster, Christine - In: Business Horizons 51 (2008) 5, pp. 419-428
Compared to offline media communications, business-to-consumer (B2C) websites possess unique characteristics that affect the likelihood of generating emotional reactions to the web experience itself, the brand, fellow customers, and employees of the firm. The emotion-causing antecedents...
