This study examines real estate agent service from a frequently neglected perspective -- that of the home seller. Using qualitative data from 32 in-depth interviews in the US, we identify seven factors that are important to home sellers in evaluating real estate agent service: communication,...

Green consumers are those who seek to fulfill economic responsibility with their choices of environment-friendly products. Previous research found that it is not easy to identify green consumers by using traditional demographic or psychographic measurements due to the instability of moral...