This article presents a hierarchical location-allocation model that combines a maximum covering model and p-center models. The objective herein is to adapt the spatial distribution of supply to various levels of demand. The model resolution step relies both on the myopic and Lagrangian...

Plural form tends to be the most popular organization form in retail and service networks compared to purely franchised or purely company-owned systems. In the first part, this paper exposes the evolution of researchers' state of mind from the way of thinking which considers franchising and...

This article examines the impact of human capital intangibles on the governance structure of franchise networks (i.e., proportion of franchised outlets) and the joint impact of human capital intangibles and governance on the performance of franchisors. Agency theory focuses on the free‐riding...

Le commerce électronique connaît un nouveau mode de développement à travers la forte croissance du smartphone parmi les consommateurs. Un certain nombre de modèles d’adoption ont été proposés dont beaucoup reposent sur le téléphone mobile en général. Cet article vise, dans un...

The purpose of this paper is to develop a new model allowing the implementation of a benchmarking process that jointly measure the efficiency of franchise chains and determine their optimal organizational form. The methodology is based on a non-econometric technique developed by management...

A meta-DEA (Data Envelopment Analysis) approach is used to analyse the impact of the industry in which the franchisor operates its business on its chain efficiency by comparing chain efficiency between and across industries (retail versus services). To provide realistic short-term and long-term...

This paper deals with the performance of franchise chains related to their percentage of company-owned outlets (PCO). This research uses a Data Envelopment Analysis (DEA) to assess franchise chains’ efficiency, and a meta-frontier approach to analyze chains’ efficiency between and across...

Summary This paper compares plural form chains, i.e., chains in which franchised units and company-owned units coexist, in terms of performance and more specifically in terms of efficiency, to predominantly franchised chains and predominantly company-owned ones. The data envelopment analysis...

Qu'est-ce que la prescription d'achat ? Malgré son intervention dans de nombreux secteurs d'activité, le concept de prescription d'achat reste peu abordé en marketing. Une étude qualitative menée auprès de prescripteurs et d'acheteurs permet de proposer une définition de la prescription...