Although implementing the marketing concept can be accomplished through frontline employees in many service firms, very few studies have investigated the relationships between a service provider's personality and important performance outcomes. This article examines how frontline service...

Interdependence between Technically Trained Managers and Marketing Managers in new product development (NPD) teams is inherent, though few studies have investigated its effects within such teams. Here, interdependence is disaggregated into two underlying dimensions — the dependence of the...

<title>ABSTRACT</title> We examine university choice as a case of consumer decision making and adopt a brand elimination framework. This approach is predicated on the grounds that a large amount of research in consumer behavior has shown that in markets where there are many alternative brands, consumers use...

<title>ABSTRACT</title> Understanding what factors affect undergraduate student search processes in their choice of a university is a topic that is important for both administrators and academic researchers. This is especially the case for markets in which there are a large number of universities (or brands)...

<title>ABSTRACT</title> Over the last few years, the rapidly expanding market for management development programs (MDPs) in Australia is one that has gained significant attention from many public universities. However, in response to this increased demand, many suppliers from the private sector (e.g.,...

This study investigates the symbolic meaning of tourism destination brands. Specifically, this study examines the relationship between symbolic consumption of tourism destination brands and destination brand loyalty. A structural equation model tests data collected from international tourists...

This study's purpose is to investigate the effects of self-congruence and functional congruence on tourists' destination choice. The present research contributes to the gap in the consumer behavior literature by examining the relationships among self-congruence, functional congruence, and...