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Adolescent consumption autonomy: A cross-cultural examination

Palan, Kay M.; Gentina, Elodie; Muratore, Isabelle - In: Journal of Business Research 63 (2010) 12, pp. 1342-1348

Adolescents are an important market segment globally not only for their spending power as adolescents but also for their future spending power as adults. One variable that impacts current and future spending power is the degree to which adolescents are autonomous consumers. This study reports on...

Persistent link: https://www.econbiz.de/10008871523

Measurement process context effects in empirical tests of causal models

Teas, R. Kenneth; Laczniak, Russell N. - In: Journal of Business Research 57 (2004) 2, pp. 162-174

Persistent link: https://www.econbiz.de/10005477733

Delayed effects of advertising moderated by involvement

Laczniak, Russell N.; Muehling, Darrel D. - In: Journal of Business Research 20 (1990) 3, pp. 263-277

Persistent link: https://www.econbiz.de/10005466337

Examining the influence of attitude-toward-the-ad on brand attitudes

Laczniak, Russell N.; Carlson, Les - In: Journal of Business Research 19 (1989) 4, pp. 303-311

Persistent link: https://www.econbiz.de/10005466407

Does environmental advertising reflect integrated marketing communications?: An empirical investigation

Carlson, Les; Grove, Stephen J.; Laczniak, Russell N.; … - In: Journal of Business Research 37 (1996) 3, pp. 225-232

Persistent link: https://www.econbiz.de/10005473944