The market orientation literature distinguishes between market driven and market driving approaches. Although, most of the companies provided as examples of the latter approach have strong corporate brands, the corporate brand and associated brand values have not previously been considered as a...

Purpose – The purpose of this study is to examine whether or not gender-related differences affect the likelihood of promotion. Design/methodology/approach – The research is done on a unique dataset on the Swedish audit industry, an industry with a well-defined and well-known career ladder....

This study examines whether or not gender-related differences affect the likelihood of promotion. Using data from the Swedish audit industry, an industry with a well-defined and well-known career ladder, and applying a model that explicitly takes the characteristics of promotion into...

The importance of taking account of a firm's home-market relationships in efforts to explain its choice of partners for international alliances is discussed. Liberating and moderating relationships are proposed as two alternative types of alliances that firms may form in response to the...

Previous research demonstrates that a firm’s market orientation is influ-enced by network factors, but few regard market orientation as an inter-firm phe-nomenon, i.e. as a part of cooperative inter-firm activities and relationships. The paper suggests inter-firm market orientation as an...

The paper aims to develop our understanding of how forces in the society, organizational patterns and individual actions interact as new female entrants try to become established in professional organization. Little knowledge exists on how women who enter an organization can approach existing,...

Foreign entry in retailing involves a large number of challenges. Many have to do with building network relationships to actors on different societal levels – involving governments and international bodies as well as business partners. Another critical part is to understand the host market...

Previous research shows that a firm's market orientation is influenced by external relationships, but few regard market orientation as an inter-firm phenomenon, i.e. as a part of cooperative inter-firm activities. The paper suggests inter-firm market orientation as an approach for its...

This article looks at market orientation as a part of inter-firm activities. It investigates the way interorganisational structure affects inter-firm market orientation in food channels in Sweden, the UK and Italy. A qualitative approach is adopted. The structure is discussed in terms of the...

To a large extent there exists a gap between European and American management research reflecting the differences between nomothetic and idiographic research approaches. The paper investigates the logic used by North American reviewers when evaluating European papers based on an idiographic case...