Showing 1 - 10 of 74
This paper proposes a social identity perspective of customer–brand relationship and integrates brand identity and identification with value, trust and satisfaction in predicting brand loyalty. Two studies' empirical results support this path to brand loyalty framework. The results offer...
Persistent link: https://www.econbiz.de/10010577254
Persistent link: https://www.econbiz.de/10009150466
This study examines empirically how Chinese consumers evaluate and respond to foreign products made in Japan. Specifically, it examines the moderating effects of materialism and susceptibility to normative influence on the effects of country-specific animosity on willingness to buy foreign...
Persistent link: https://www.econbiz.de/10010679853
This study investigates how native consumers evaluate international brand alliances (IBA) between a foreign brand and a native brand. The empirical results support the moderating effects of both brand order and consumer ethnocentrism (CET) on the effects of foreign and the native partner brand...
Persistent link: https://www.econbiz.de/10010603352
Workplace procedural justice is an important motivator for employee work attitude and performance. This research examines how procedural justice affects employee engagement. We developed three propositions. First, based on the group engagement model, we hypothesized that procedural justice...
Persistent link: https://www.econbiz.de/10010937338
In this study we examine the impact of entrepreneur personal values on the organizational structure of small business. The leadership imperative theory suggests that entrepreneur's personal traits will have an impact on his or her style of management. We propose that the way a small business is...
Persistent link: https://www.econbiz.de/10011207242
A dynamic version of Data Envelopment Analysis (DEA) is developed in the present paper. Our model introduces investment in traditional DEA and imposes intertemporal cost minimization. Adding an intertemporal adjustment constraint into the cost minimization problem, we derive the relation between...
Persistent link: https://www.econbiz.de/10005710028
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An expanding literature exists to suggest that the trading mechanism can influence the volatility of security returns. This study adds to this literature by examining the impact that the introduction of SETS, on the London Stock Exchange, had on the volatility of security returns. Using a Markov...
Persistent link: https://www.econbiz.de/10005495878
This study examines the impacts of reforms – privatization, new entry and independent regulatory authority – on mobile network penetration and expansion using a new and hitherto unused panel dataset for 30 national mobile markets (i.e. 29 OECD countries and China) over the time period...
Persistent link: https://www.econbiz.de/10004970311