La présente communication les premières observations d'une recherche - intervention menée dans un centre de profit appartenant à un grand groupe international du secteur de l'emballage. Cette recherche s'inscrit dans une démarche constructiviste de conception et de mise en oeuvre des...

Dans les entreprises de grande distribution alimentaire intégrées, le contrôle opérationnel, fondé sur des représentations de la performance a priori explicites et fortement rationnelles, répond à une logique principalement financière. Par hypothèse, l'activité de contrôle de ces...

Consumers are faced with an increasing number of sustainable food labels. These different labels may be complementary or add to the increasing competition of product information in consumers' minds. We investigate: (1) the perceptions that consumers in the UK have about sustainable labels vs....

Wine brokers are wholesale intermediaries. They belong to the category of the matchmaker intermediaries. These middlemen are not well known. Their role is to help buyers and sellers of bulk wine to meet and transact. Assuming that wine merchants appeal to brokers because they reduce transaction...

French wine brokers are independent matchmaker intermediaries. They help buyers and sellers of bulk wine to meet and transact. This paper aims to identify the determinants of the wine brokers' use. We use a transaction cost approach and we hypothesize that buyers and sellers use brokers because...

This research investigates and compares some of the strategic choices made by small wine firms from two different New World wine producing countries, Australia and New Zealand, and one traditional wine producing region of France. This research was first conducted in 2003 in France with 98 wine...