This research examines supplier's internal communication when a company is changing to being a solution provider. The focus lies on the internal communication challenges during the change. The qualitative case study comprises two cases of the change process to solution business. The results...

An offering describes the elements through which a company can provide value for its customers. In the present study, we focus on an industrial solution provider's offering and its formulation by reviewing the solution business, services marketing, and project business literature, as well as...

Summary In this paper we draw together the changing orientations that have been shaping the project business arena during the past years and discuss their implications for the future of project marketing theory and practice. Based on empirical qualitative data from two longitudinal research...

Despite the recent increase in 'born-global' studies, there has been little research on how the scale and scope of being a born-global firm affects performance: most of the earlier research takes no account either the number of or the distances between the countries on firm or export...

Current measures of market orientation do not systematically capture the quality of market-oriented behaviors [MOBs] (Jaworski BJ, Kohli AK. Market orientation: review, refinement, roadmap. Journal of Market Focused Management 1996;1[2]:119-135). In a bid to address this issue, the authors develop...

In this paper the authors investigate enjoyment of the shopping experience, its influence on consumers' intention to repatronise a regional shopping centre and the effect of gender differences on shopping enjoyment. Four dimensions of shopping enjoyment are proposed and a 16-item measure is...

Entrepreneurial orientation (EO), market orientation (MO) and network ties are typically modeled as separate antecedents of performance. However, the boundary conditions for such models are under-explored, as is their applicability to developing economy settings. Accordingly, drawing on...

Cadogan and Lee (this issue) discuss the problems inherent in modeling formative latent variables as endogenous. In response to the commentaries by Rigdon (this issue) and Finn and Wang (this issue), the present article extends the discussion on formative measures. First, the article shows that...