<em>Determinants of consumer’s loyal behaviours within the retail context: the role of brand identification</em> This study develops and tests a new theoretical framework allowing to analyse consumer loyalty in an extensive perspective. We assess that brand loyalty can be supported by firms through...

<em>Relationship Management in the context of the local retail banking: a tool for the analysis and forecasting of churn behaviors</em> - The changing competitive context of European banking could be an issue also for small locally oriented banks. This sector is facing a growing trend of customer churn...

L’obiettivo di questo studio è di analizzare l’interazione fra il pregiudizio olistico di marca e i livelli di rappresentazione degli oggetti percepiti. I nostri risultati documentano empiricamente che la semplice presentazione del compito di scelta fra marche con orizzonti temporali...

Consumers can be provided with information in either an attribute- or an alternative-based way. We consider the literature on information presentation through the theoretical lenses of the Construal Level Theory. We propose and find that providing product-related information in an attribute-...

<i>Persuasione senza menzogna. un’analisi empirica dei processi decisionali </i> (di Daniele Scarpi) - ABSTRACT: Persuading without Liying: an Empirical Analysis of Decision Making A great deal of research has discussed the effects of presentation order and product category on decision making....

<em>Making decisions under the background effect, the attraction effect, and their interaction</em> - The composition and the framing of the choice set influences the final choice. This paper analyses the role of the background effect, the attraction effect, and their interaction by means of three...