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Positioning countries on personality dimensions: Scale development and implications for country marketing

d'Astous, Alain; Boujbel, Lilia - In: Journal of Business Research 60 (2007) 3, pp. 231-239

Persistent link: https://www.econbiz.de/10005465486

Moderating effect of nationality on country-of-origin perceptions: English-speaking Thailand versus French-speaking Canada

Ahmed, Sadrudin A.; d'Astous, Alain - In: Journal of Business Research 60 (2007) 3, pp. 240-248

Persistent link: https://www.econbiz.de/10005473864

Irritating Aspects of the Shopping Environment

d'Astous, Alain - In: Journal of Business Research 49 (2000) 2, pp. 149-156

Persistent link: https://www.econbiz.de/10005474015

Explaining the performance of online sports bettors

d'Astous, Alain; Gaspero, Marc Di - In: International Gambling Studies 13 (2013) 3, pp. 371-387

This article reports the results of an online survey conducted among a sample of 161 online sports bettors in which their return-on-investment (ROI) performance as computed on the basis of their last 20 bets was used as the main dependent variable. A regression analysis showed that the online...

Persistent link: https://www.econbiz.de/10010824198

Social Networks and Credit Card Overspending Among Young Adult Consumers

SOTIROPOULOS, VENETA; D'ASTOUS, ALAIN - In: Journal of Consumer Affairs 46 (2012) 3, pp. 457-484

Persistent link: https://www.econbiz.de/10010578600