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Understanding E-Marketing as a Firm’s Promotional tool and Its Impact on Consumer Perception

Ali, Zulqurnain; Ejaz, Saira; Aleem, Asma; Saeed, … - In: International Journal of Academic Research in Business … 5 (2015) 3, pp. 365-379

The rapid adoption of internet and related technologies as a promotional tool has made it imperative for firm’s marketing plan. As internet presence is essential for a firm survival, so it has changed the way of doing businesses altogether. In this study, we empirically checked the four...

Persistent link: https://www.econbiz.de/10011207875

ПРОБЛЕМЫ СОЦИАЛЬНОЙ ОТВЕТСТВЕННОСТИ СУБЪЕКТОВ ХОЗЯЙСТВОВАНИЯ И МАРКЕТИНГА В УСЛОВИЯХ ЕГО ИНТЕНСИВНОГО РАЗВИТИЯ И МИРОВОГО ЭКОНОМИЧЕСКОГО КРИЗИСА

АРКАДЬЕВИЧ, ОРЛОВ ПЕТР - In: Проблемы экономики (2014) 3, pp. 110-117

В статье рассмотрены причины и примеры социальной безответственности субъектов хозяйствования и их маркетинга в промышленно развитых странах и в Украине, в том...

Persistent link: https://www.econbiz.de/10011270363

Web interfaces for e‐CRM in sports: Evidence from Romanian Football

Roșca, Vlad - In: Management & Marketing 9 (2014) 1

The commercialization of Romanian football has gained momentum during the past decade, as local clubs increasingly … paper is to explore the nature of Romanian football club websites from a customer (fan) relationship management perspective …, which would also increase the revenues of the football clubs. …

Persistent link: https://www.econbiz.de/10011019929

Factors Affecting Mobile Tagging Awareness; A Research on Social Media Consumers

DALDAL, Kubra Muge; KILIC, Sabiha - In: Journal of Economic Development, Environment and People 3 (2014) 4, pp. 69-86

The purpose of the study is to identify the factors affecting awareness of mobile tagging on social media. The study assumes that the mobile tagging awareness levels of social media consumers are high. As a result of the literature review made in the scope of the purpose and assumption of the...

Persistent link: https://www.econbiz.de/10011103454

Advertising value of mobile marketing through acceptance among youth in Karachi

Syed Akbar, Suleman; Azam, Rehan; Muhammad, Danish - Volkswirtschaftliche Fakultät, … - 2012

The purpose of this paper is to investigate the key influencing factors towards mobile marketing acceptance among youth in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the objective of this study a convenient sample of 247...

Persistent link: https://www.econbiz.de/10011109924

Cross-cultural Exploration of Consumers’ Beliefs and Behavioral Intentions towards QR Codes in Marketing: An Experimental Study in India and USA

Bamoriya, Hemant - In: Acta Universitatis Danubius. OEconomica (2014) 4(4), pp. 61-81

Current study focuses on examining consumers? beliefs and behavioral intentions towards QR Codes in marketing across different cultures such as India & USA. Study also examines select variables that moderate the relationship between beliefs and behavioral intentions. For this a scenario based...

Persistent link: https://www.econbiz.de/10011165849

THE POTENTIAL OF MOBILE APPLICATIONSIN ORGANIZATION AND PROMOTION

Pajnic, Goran; Bosnjakovic, Davor; Kelic, Ivan - In: Interdisciplinary Management Research 10 (2014), pp. 296-303

With the advent of mobile marketing and wide acceptance of the technology among end users through smartphone devices, the conditions are ripe for developing new promotional channels. According to some estimates, smartphone sales have exceeded one billion units, with no signs of slowing down....

Persistent link: https://www.econbiz.de/10011210903

Insights into the Development of the Market of Mobile Marketing Services in Romania

Balan, Carmen; Zegreanu, Mirela-Patricia - In: The AMFITEATRU ECONOMIC journal 14 (2012) Special No. 6, pp. 786-801

The article aims to explore the present evolution stage of the mobile marketing service market in Romania. Central part of the article is the exploratory research based on in-depth interviews with major specialists in mobile marketing services. The main objectives of the research were to study:...

Persistent link: https://www.econbiz.de/10010819075

New mobile marketing capabilities of the Android platform

Gurgul, Piotr - In: Managerial Economics 12 (2012), pp. 119-129

Rapid development of the intelligent mobile devices such as smartphones and tablets created numerous opportunities for new forms of both mobile marketing and marketing in general. The emergence of smartphones complies with the drive for new ways of targeted and measurable marketing as proposed...

Persistent link: https://www.econbiz.de/10010820351

Mobile Marketing

Březinová, Monika; Rost, Michael - In: Acta Universitatis Bohemiae Meridionales 12 (2009) 1, pp. 55-62

This article deals with one of the modern trends in marketing communication, which is mobile marketing. Towards the end of 2008, several projects which use mobile phones for target marketing communication were launched. Commercial SMS´s are sent on the base of agreement or registration of the...

Persistent link: https://www.econbiz.de/10010822784