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Who stays, who walks, and why in high-intensity service contexts

Prentice, Catherine - In: Journal of Business Research 67 (2014) 4, pp. 608-614

The current investigation explores relationships among customer service-quality evaluations, propensity-to-switch, and player retention in a highly-intense service delivery environment (casinos). The study also examines the proposal that player loyalty intervenes between casino service-quality...

Persistent link: https://www.econbiz.de/10010869651

Marketing Models of Service and Relationships

Rust, Roland T.; Chung, Tuck Siong - In: Marketing Science 25 (2006) 6, pp. 560-580

Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with customers, models of service and relationships are a fast-growing area of marketing science. This article summarizes existing work in this area...

Persistent link: https://www.econbiz.de/10008787949

Die Markenstrategie des Deutschen Lotto-Toto-Blocks unter dem Einfluss des Bundesverfassungsgerichts

Albers, Norman - Wirtschaftswissenschaftliche Fakultät, Leibniz … - 2008

. Following this sentence, a state monopoly in future has to maximize players protection and prevention of pathological gambling …

Persistent link: https://www.econbiz.de/10005464713

HERAUSFORDERUNGEN DES LANDHANDELS UNTER VERÄNDERTEN MARKTBEDINGUNGEN: THEORETISCHE ÜBERLEGUNGEN UND EMPIRISCHE EVIDENZ

Schulze, Birgit - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2012

Kundenzufriedenheit empirisch überprüft. Eine Fokusgruppen-Diskussion mit Landwirten beleuchtet die landwirtschaftlichen Sichtweise auf … Landwirten aus Nord- und Nord-Ostdeutschland wird untersucht, welche Leistungen der Landhändler zu Kundenzufriedenheit führen und … zeigen, dass neben der Konditionenpolitik auch die Serviceprofilierung entscheidend für die Kundenzufriedenheit ist. Die …

Persistent link: https://www.econbiz.de/10011070466

Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung

Körnert, Jan; Wolf, Cornelia - Fakultät Wirtschaftswissenschaften, Technische … - 2002

werden, ob sich die mit der Einführung des Ombudsmannverfahrens verbundenen Hoffnungen auf eine größere Kundenzufriedenheit …

Persistent link: https://www.econbiz.de/10009207037

Measuring Citizen Satisfaction with Aspects of Public Services from a Local Authority and Determining Their Importance: A Case Study

Giannoccaro, Rosanna; Costantino, Nicola; Ludovico, A.; … - In: Public Organization Review 8 (2008) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10005542692

Soft and Hard Aspects of Quality Management Practices Influencing Service Quality and Customer Satisfaction in Manufacturing-oriented Services

Lenka, Usha; Suar, Damodar; Mohapatra, Pratap K.J. - In: Global Business Review 11 (2010) 1, pp. 79-101

This review rationalizes that quality management practices have been adopted as a marketing strategy in the post-liberalized economy. Evaluating the literature and theories of quality management, differences are found in the implementation of quality management practices in manufacturing and...

Persistent link: https://www.econbiz.de/10011139699

A Study on the Effects of Dimensions of Service Quality on Customer Satisfaction in the Indian IT Hardware Industry with Special Emphasis on Medium Size B2B Sector

Raychaudhuri, P.S.; Farooqi, Rahela - In: Global Business Review 14 (2013) 3, pp. 507-527

The study conducted among the information technology users in business organizations in Delhi and NCR, addressed the issues of service quality and its impact on long-term customer satisfaction from an interaction approach and relationship marketing perspective in the medium size B2B sector. The...

Persistent link: https://www.econbiz.de/10011139703

The Relationship between Internal Satisfaction and External Satisfaction amongst Hotel Customers in Malaysia

Yunus, NKY - Volkswirtschaftliche Fakultät, … - 2012

This paper is focused on hotel customers' internal and external satisfaction. Some previous studies had only focused on the customers' external satisfaction and only a few studies had managed to link between the two variables. The study also looked into factors which may act as internal...

Persistent link: https://www.econbiz.de/10011107961

Relationship between customer satisfaction and service quality of islamic banks

Akhtar, Muhammad Naeem; Hunjra, Ahmed Imran; Akbar, … - Volkswirtschaftliche Fakultät, … - 2010

This study highlights the level of customer awareness about Islamic banks and determines the relationship between service quality and customer satisfaction with respect to Islamic banks. The survey based approach is used to collect the necessary data. 167 questionnaires were processed for the...

Persistent link: https://www.econbiz.de/10011109305