Showing 1 - 10 of 4,961
The purpose of this paper is to investigate the effect of psychic distance factors on internationalization decisions of … country. The results of the empirical study confirm that psychic distance factors have an impact on the internationalization … decisions of companies and the extent of impact of these factors vary considering internationalization degree and number of …
Persistent link: https://www.econbiz.de/10010925360
This paper examines the relationship between the psychic distance of decision makers in SMEs from specific foreign markets and their interest in cooperation with companies from those countries. Based on a review of the literature and a qualitative empirical study among entrepreneurs in the...
Persistent link: https://www.econbiz.de/10005771544
Transnational corporations are the components of the process of internationalization and globalization of world economy … submissed to an intensive internationalization process.<p>Paper: http://ccefa.spiruharet.ro/materiale/dder.pdf …
Persistent link: https://www.econbiz.de/10008473593
Purpose – The purpose of this paper is to examine the effects of political risk on firms' likelihood of foreign market entry and performance by adopting a strategic view of political risk and drawing upon the arguments of multimarket contact theory. Design/methodology/approach – This study...
Persistent link: https://www.econbiz.de/10010741383
Despite descriptive empirical evidence on start-up numbers and survival rates of young firms, the interaction of market entry decisions and reactions of incumbent competitors is still insufficiently understood in the entrepreneurship literature. Repeated games offer a suitable theoretical...
Persistent link: https://www.econbiz.de/10010892212
Persistent link: https://www.econbiz.de/10004998650
Persistent link: https://www.econbiz.de/10005037359
Marketing is in a continuous development theoretically and practically, under the influence of a extremely dynamic and competitive global environment. Year by year, marketing budgets, regardless of the field of activity, grow, strengthening the statement of Robert Louis Stevenson:'' everybody...
Persistent link: https://www.econbiz.de/10010815298
The impact of relational variables on export performance is tested across two countries—the UK and Australia. The key drivers are shown to he two kinds of commitment: to the market (country), and to the relationship with the distributor, both of which begin with experiential data...
Persistent link: https://www.econbiz.de/10010769485
In the insurance industry there is a new way of thinking which determined the passage from transactional marketing to a holistic marketing concept. In this paper five key elements of holistic marketing are presented: relationship marketing, integrated mar
Persistent link: https://www.econbiz.de/10008511930