This paper presents a critic of the 'modernisation' policies of the previous Labour Government with particular reference to National Health Service (NHS) and explores why the modernisation policies could not achieve its main objectives. How the present Coalition Government's policies intend to...

ABSTRACT Objective: To determine how the tobacco industry has worked behind the scenes in the state of Colorado to influence the public and defeat public health efforts to control tobacco. Methods: Information for this study was gathered through examination of internal tobacco industry...

The aim of this paper is to summarize the strategies and techniques of communication and public relations applied to non-profit sector. The approach of the paper is to identify the most appropriate strategies and techniques that non-profit sector can use to accomplish its objectives, to...

Public relations give opportunity to the organization to present its image and personality to its own “publicâ€- users, supporters, sponsors, donors, local community and other public.<br> It is about transferring the message to the public, but that is a twoway street. You must communicate...

Management ideology has evolved over the years and has moved from a manager-worker relationship to a business-society relationship. This has led to key stakeholders for organizations to come from diverse perspectives, and has changed the focus for stakeholder relations. This paper looks at...

Many agree that PR and marketing are at their best when used together, when it comes to local public administration institutions there is the need for both an individual and symbiotic approach of the two. Taking into consideration that public interest organizations act within public space, PR...

The question of links of the strategic planning of public relations and a system approach to management of organization activity have been researched. The maintenance of stages of strategic plan of public relations in the organization's management system is opened.

The article offers a system of enterprise reputation management directed at increase of economic benefits from formation and maintenance of high reputation in the result of maximisation of the volume of the incoming cash flows of the enterprise and also their duration and stability. It proves...

В статье рассматриваются основные научные направления деятельности гуманитарного факультета СПбГУЭФ. Описывается процесс формирования научной школы с точки...

Crisis is an event that any kind of organization may experience any time. So crisis is an important concept for the field of public relations. While surviving any kind of crisis two key concepts grab attention, which are crisis management and crisis communication. In this case study, Turkish...