Similar Search Results

Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter

Ahuvia, Aaron; Bagozzi, Richard; Batra, Rajeev - In: Marketing Letters 25 (2014) 2, pp. 235-243

brand love measure from Batra et al. (J Marketing 76: 1–16, <CitationRef CitationID="CR9">2012</CitationRef>) and offers a … new measure of brand love to be used in its stead. In this reply, we argue that our measure is more consistent with the … best available understanding on love and brand love. We also note several serious problems in the underlying definition of …

Persistent link: https://www.econbiz.de/10010989713

A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking

Rossiter, John - In: Marketing Letters 23 (2012) 3, pp. 905-916

This article provides a new, C-OAR-SE-based, contrastive measure that distinguishes “brand love” from “brand liking … brand love. Turning alternatively to a brand perspective, the findings indicate that, in general, about one in four of the … brand’s customers will come to love the brand. Loving the brand, versus merely liking it, clearly pays off behaviorally …

Persistent link: https://www.econbiz.de/10010989698

Development of a patient safety culture measurement tool for ambulatory health care settings: analysis of content validity

Schutz, Amanda; Counte, Michael; Meurer, Steven - In: Health Care Management Science 10 (2007) 2, pp. 139-149

The development of patient safety culture in health care organizations is a necessary precursor to patient safety improvement. However, existing tools to measure patient safety culture are intended for implementation in hospitals. A new, abbreviated patient safety culture survey was developed...

Persistent link: https://www.econbiz.de/10005680716

ROMANCING WITH A BRAND: A CONCEPTUAL ANALYSIS OF ROMANTIC CONSUMER-BRAND RELATIONSHIP

SARKAR, Abhigyan - In: Management & Marketing 6 (2011) 1

, associated antecedents and consequences based on prior literature review. Prior literature states that an individual can love a … brand and the dimensional structure of this consumer-brand love is very similar to that of interpersonal romantic love. This … article has criticized prior literatures in the area of love and attachment. It has also analyzed how brand loyalty is …

Persistent link: https://www.econbiz.de/10008861739

Measures of strategic alliance performance, classified and assessed

Christoffersen, Jeppe; Plenborg, Thomas; Robson, Matthew J. - In: International Business Review 23 (2014) 3, pp. 479-489

Over the last three decades, strategic alliance performance has been an important research topic within the international business and management fields. Researchers have investigated a number of factors explaining performance but often find diverging results. Scholars have suggested that one...

Persistent link: https://www.econbiz.de/10010931156

Measuring Motivations for Media Exposure: A Thesis

Vettehen, Paul Hendriks; Snippenburg, Leo Van - In: Quality & Quantity: International Journal of Methodology 36 (2002) 3, pp. 259-276

Persistent link: https://www.econbiz.de/10009396424

Seeking Construct Validity in Interpersonal Trust Research: A Proposal on Linking Theory and Survey Measures

Bulloch, Sarah - In: Social Indicators Research 113 (2013) 3, pp. 1289-1310

This paper highlights the under-emphasised connection between theoretical conceptualisations and empirical operationalisations in the field of trust research. The paper proposes a matching of specific surveys measures with conceptualisations in order to work towards a more theoretically-informed...

Persistent link: https://www.econbiz.de/10010698314

SPATIAL RETAIL PRICING STRATEGIES FOR BEER IN GERMANY

Empen, Janine; Glauben, Thomas; Loy, Jens-Peter - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2012

The market for beer in Germany is special for many reasons, e.g. the purity law, the large number of breweries, or consumers who are highly loyal to local brands. To what extent brand loyalty affects spatial pricing strategies, is the main question of this article. We employ weekly retail...

Persistent link: https://www.econbiz.de/10011070496

Développement et validation de deux nouvelles échelles de mesure de l'amour pour une marque

Albert, Noël; Merunka, Dwight; Valette-Florence, Pierre - In: Innovations n° 31 (2010) 1, pp. 109-129

Persistent link: https://www.econbiz.de/10008631643

Is Romantic Love a Linking Emotion?

Seebach, Swen; Núñez-Mosteo, Francesc - In: Sociological Research Online 20 (2015) 1, pp. 12-12

inspired us to rethink existing definitions of romantic love. Rather than emotion or bond, the concept â€˜linking emotionâ … love as linking emotion, this article will point at the 4 most important dimensions of love that we encountered in the … allows us to discuss the usefulness of defining love as linking emotion. …

Persistent link: https://www.econbiz.de/10011186317