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Stability of membership in market segments identified with a disaggregate consumption model

Farley, John U.; Winer, Russell S.; Lehmann, Donald R. - In: Journal of Business Research 15 (1987) 4, pp. 313-328

Persistent link: https://www.econbiz.de/10005477411

A framework for the formation and structure of consumer expectations: Review and propositions

Oliver, Richard L.; Winer, Russell S. - In: Journal of Economic Psychology 8 (1987) 4, pp. 469-499

Persistent link: https://www.econbiz.de/10005383405

Judgmental forecasts in a competitive environment: Rational vs. adaptive expectations

Glazer, Rashi; Steckel, Joel H.; Winer, Russell S. - In: International Journal of Forecasting 6 (1990) 2, pp. 149-162

Persistent link: https://www.econbiz.de/10005418366

Group process and decision performance in a simulated marketing environment

Glazer, Rashi; Winer, Russell S.; Steckel, Joel H. - In: Journal of Business Research 15 (1987) 6, pp. 545-557

Persistent link: https://www.econbiz.de/10005466145

Objective and strategy determination: Some empirical results

Hulbert, James M.; Lehmann, Donald R.; Winer, Russell S. - In: Journal of Business Research 11 (1983) 4, pp. 427-438

Persistent link: https://www.econbiz.de/10005473938

Pricing

Winer, Russell S. - In: The History of Marketing Science

The following sections are included:IntroductionEmpirical price elasticity researchWillingness-to-Pay researchDynamic pricingProduct line researchReference price researchDirections for future researchReferences

Persistent link: https://www.econbiz.de/10011206639

The History of Marketing Science: Beginnings

Neslin, Scott A.; Winer, Russell S. - In: The History of Marketing Science

The following sections are included:IntroductionThe origins of marketing scienceThe Marketing Science InstituteThe TIMS Marketing CollegeThe INFORMS society for marketing scienceLooking aheadThis bookReferences

Persistent link: https://www.econbiz.de/10011206667

Introduction to the Special Issue on the Emergence and Impact of User-Generated Content

Fader, Peter S.; Winer, Russell S. - In: Marketing Science 31 (2012) 3, pp. 369-371

The growth of the "social" Web has resulted in the enormous growth of what is referred to as user-generated content, or UGC. UGC takes the form of product reviews, descriptions of product usage, "homemade advertising," blogs, and other consumer-initiated contributions. Following a research...

Persistent link: https://www.econbiz.de/10010990389

Editorial

Winer, Russell S. - In: Review of Marketing Science 5 (2007) 1, pp. 1-1

Prospectus for the Review of Marketing Science

Persistent link: https://www.econbiz.de/10008497218

A revised behavioral model of consumer durable demand

Winer, Russell S. - In: Journal of Economic Psychology 6 (1985) 2, pp. 175-184

Persistent link: https://www.econbiz.de/10005299670