<title>Abstract</title> This research, based on the systems perspective, proposed nine dimensions of quality in fitness services. A scale was developed and its factor structure was confirmed in two studies of fitness club customers. As the factor structure of the nine-dimensional scale was confirmed through...

The paper proposes a framework for analysis of quality in sport services from the perspective of (a) targets of quality, (b) standards of quality, and (c) evaluators of quality. It is proposed that any quality evaluation of a service should begin by identifying the targets of quality evaluations...