First-mover literature suggests several pioneering advantages and disadvantages. This study investigates how managerial perceptions of these pioneering advantages affect first-mover decisions by service provider managers. According to the literature on mental models, managers will make...

Although past research has reported the benefits of intuition in new product decision-making (i.e., higher quality product; enhanced customer satisfaction), intuition has largely been studied as an individual phenomenon and little work has examined the role of intuition on new product...