The personality of a city is an important concept to be created and evaluated by local administrators as this should be part of the touristic strategic approach. The aim of this paper is to create a research instrument that allows researchers to define the brand personality of a Romanian city....

The purpose of the research is to reveal the young tourists preferences in the process of planning a trip. Sources of information used, the utility of Internet/travel agencies in planning travel trip activities, preferred means of transportation and types of accommodation are investigated. As...

This paper provides a critical analysis of the strategic trade policy, in terms of limitations and difficulties involved in its implementation. Even there are many arguments used by its supporters for justifying the importance of this type of measures, it is impossible for the state to formulate...

The destination image of a city should be an important aspect to be approached by local administrators. Concepts related to the destination image applied to cities might be indicators for the local tourism strategies. The aim of this paper is to frame the portrait of the city of Iasi from...

The Romanian Revolution from 1089 radically changed the Romanian society profile. After this benchmark point, Romania enters a new historical stage called transition, a period marked by the phenomenon of globalization. This paper circumvents the problem of globalization in post-communist...

The purpose of this study is to identify credibility dimensions that predict the level of credibility of an online sales clothes Website in Romania. The objectives of this research are: (1) identifying the online sales clothes Websites’ credibility dimensions that better discriminate between...

The impact of Hispanic immigration phenomenon, especially of the illegal one on the economy at local, state and federal level is a major concern in the U.S.. Challenges to effective control at the borders of the United States have increased dramatically in recent decades. The problem of the...

The integration in the European Union is a reality for some countries and a purpose for others. This process generates a lot of benefits for an EU member but also involves important costs. The research investigates the opinion of two different people (Romanian and Moldavian) about the perceived...

The purpose of this study is to identify the main aspects investigated in the study of customer loyalty regarding different dimensions and facets of loyalty. Analyzing the academic literature on this subject, we identified two main directions: (a) the approachings of loyalty on its dimensions...

The purpose of this paper is related to the idea of providing the theoretical and empirical findings in the literature about the E-Tourism concept. The objective of the paper is resumed to the influence that new IT&C technologies developed during the last decade of the past century, starting the...