The purpose of this paper is to analyze the introduction of marketing innovations by companies in Croatia. This study provides an insight into the innovativeness with regard to the introduction of marketing innovations. It explores the presence of marketing innovations in general and the...

The purpose of research was the development of a scale to be used in measuring perceived intensity of sponsorship activities. Psychometric adequacy of the initial set of items is analyzed by assessing reliability, convergent validity and dimensionality of the initial set of items. The Cronbach...

This paper provides analysis of intra-industry trade determinants between Western Balkan countries and old European Union Member States. Overall intra-industry trade has been analysed, as well as its horizontal and vertical component, within bilateral trade framework. All components of...

The paper provides analysis of foreign direct investment (FDI) dynamics and its determinants for the group of countries lately referred to as Western Balkans (non-EU ex-Yugoslavia countries plus Albania). Due to vulnerable external positions and enhanced funding requirements related to the EU...

In this paper we asses the ability of alternative time series models to produce accurate fiscal revenue forecasts in a transition country and compare them to offi cial forecast. We take on a disaggregated approach and estimate separate models for seven revenue sources. Alternative time series...