This study found that the selected constructs, viz. product attributes, distribution and service and promotion have significant impact on consumer (choice) buying behaviour, while product, price, distribution (internal variables), customer care and brand reputation have significant impact over...

The paper attempts to build an empirically proven model of determinants that influence consumer buying behaviour and consumer switching behaviour towards consumer durable products for a matured marketing environment. The research identified that the entire marketing mix variables viz. product...

The paper aims at conducting an empirical investigation in order to identify the determinants that influence consumer behaviour towards buying different technology products (high, medium and low). The paper attempts to develop an empirically proved model of determinants that influence consumer...

The paper aims to build an empirically proven model of variables that influence consumer purchase intentions in a growing competitive marketing environment. The research identified that the entire marketing mix variables viz. product attributes, price attributes, promotion attributes and...

This study endeavours to contribute to a better understanding of Service Quality (SQ) in online banking by examining the various dimensions related to creating a satisfactory online banking experience. The authors develop a conceptual model and test it with a convenience sample of 183 online...

This study endeavours to contribute to a better understanding of Service Quality (SQ) in online banking by examining the various dimensions related to creating a satisfactory online banking experience. The authors develop a conceptual model and test it with a convenience sample of 183 online...

This exploratory study examines the success of electronic banking systems implementation in a developing nation environment. We use the DeLone and McLean (D&M) Information System (IS) success model as a theoretical framework to examine the success of IS implementations in one national bank and...

This paper seeks to examine the impact of internet banking on banks' performance and also whether, among banks offering internet banking, those that have offered it for a relatively long time outperformed those that only recently began to offer it. Using the data on financial performance of 82...