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Evidences point to the idea that organizational image may be influenced by patients' perception of service quality, and in turn may influence their expectations. The main aim of this research is to analyse the influence of perceived quality on patients' satisfaction and to evaluate the potential...
Persistent link: https://www.econbiz.de/10010973637
Este artigo discute um fenómeno emergente dentro do contexto organizacional e, em particular, dentro da área do marketing. Apesar do pequeno número de estudos que têm abordado este tipo de instrumento empresarial, neste artigo descreve-se a aplicabilidade do conceito de marketing dentro de...
Persistent link: https://www.econbiz.de/10005018128