This paper details the conceptual and empirical development of a 10-item scale to measure consumer competitive arousal (CCAr). Consumers experience competitive arousals in a wide variety of consumption contexts. Though the subject has been of interest in several recent studies, neither a...

<em>Supply Chain Visibility for Customer Service. A Method to Identify Opportunity and Risk Areas</em> - In a world of high complexity and dependency from external factors and where timeliness of service is key for customer service, visibility has become a powerful weapon to better manage company...

Il paper si propone di illustrare come un progetto di marketing territoriale possa essere declinato a strumento che abbia ricadute oltre i classici obiettivi di valorizzazione del territorio e di sviluppo economico, riuscendo a garantire la vitalità di un sistema. A tal fine, l’impostazione...

Success in business markets demands going beyond satisfactory exchanges with customers. Conventional wisdom therefore dictates that firms must build close customer relationships. Yet, unfortunately, the meaning of a close relationship from the customer's viewpoint can get lost in translation. We...

Scholars apply the relationship metaphor as a default conceptual lens to understand commercial interactions. Yet whereas the relationship paradigm sheds light on how the socially embedded structure of these interactions impacts their outcomes, the relationship metaphor can also obscure scholarly...