The automobile industry is a major contributor to India’s economy. The Indian automobile manufacturers face stiff international competition in the wake of all major US and European car manufacturers entering the Indian market. In the contemporary scenario, supply chain management...

This study attempts to analyze the effect of volatility in the real exchange rate of Indian Rupee with US Dollar, UK Pound, Euro and Japanese Yen on India’s real exports of agricultural commodities such as Tea, Coffee, Cereals and Rice to Euro area, USA, UK and Japan for the period 2002-2009...

This study aims to examine the causal relationship between tourism arrivals and bilateral trade of India with Germany, Netherland, Switzerland, France, Italy, USA, UK and Canada for the period 1996 January to 2008 December. After examining the order of integration by using the Zivot and Andrews...

The present research is an attempt to illustrate the attitudes of Indian consumers towards the insurance services. The study has been made by collecting the responses of consumers through structured questionnaire on five point Likert scale. A total 377 responses were collected to assess the...

This study attempts to verify the determinants of brand equity of services based on consumers’ perception of a banking service. The present study is based on customer-based brand equity called the Brand Resonance model suggested by Keller (2001), which comprises six brand equity constructs,...

In the context of present research, author attempts to bridge the gaps in the literature by investigating perceived justice dimensions and to examine whether brand image plays moderating role in the relationships between perceived justice and recovery satisfaction. The study is based on primary...