While the effect of nine-ending prices on purchases has been well documented, studies that examine the impact of this pricing technique in the context of advertisements are rare. This paper examines the joint effect of the pricing technique and message frames on the advertisement efficacy. Since...

The authors examine nearly 200 corporate strategies which promised innovation at the level of the business model, and which were successful. They distill ten essential 'innovation themes' which provide basic elements for a fresh perspective on strategy. In particular, the themes can be used in...