Consumers often read online consumer reviews before making a purchase decision. The format of these reviews (i.e., more information-based vs. more story-based) varies. The current research examines how story-based online consumer reviews influence attitudes toward the reviewed product through a...

Researchers of youth risk behavior frequently assume that behavior is volitional; the choice is to either engage in a risky behavior or a safe alternative. Yet, many factors may constrain life choices, not the least of which is how individuals view risk. The study here examines youth risk...