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Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators
Russell, Dale; Russell, Cristel - In: Marketing Letters 21 (2010) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10008480706
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Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior
Russell, Cristel; Russell, Dale; Klein, Jill - In: Marketing Letters 22 (2011) 4, pp. 357-371
Persistent link: https://www.econbiz.de/10009403217
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Guilty by stereotypic association: Country animosity and brand prejudice and discrimination
Russell, Cristel; Russell, Dale - In: Marketing Letters 21 (2010) 4, pp. 413-425
Persistent link: https://www.econbiz.de/10008776560