This paper presents unique empirical insights into the marketing dynamics of the Fairtrade Towns Movement in the United Kingdom and specifically addresses the emergence of the movement’s ability to valorise sustainable consumption. From a comprehensive ethnographical application of grounded...

As of May 2003, $7.6 trillion (or 58%) of the aggregate value of the U.S. stock market represented "future value"-that portion of value that does not depend on current operating performance but rather on anticipated growth. This concept of future growth value is especially important in newer...

Economic theory gives no clear indication of the minimum number of producers necessary for a market to define competitive price-quantity equilibria which approximate price equal to marginal cost. Previous work and FERC Guidelines generally suggest that 6 to 10 generators may be workably...

The emergence of the field of organizational buying behavior in the mid-1960's with the publication of <italic>Industrial Buying and Creative Marketing</italic> (1967) set the stage for a new paradigm of thinking about how business was conducted in markets other than those serving ultimate consumers. Whether it...

Earlier research has shown that adding wind capacity to a network can lower the total annual operating cost of meeting a given pattern of loads by displacing conventional generation. At the same time, the variability of wind generation and the need for higher levels of reserve generating...

The objective of this paper is to analyze how the variability of wind affects optimal dispatches and reserves in a daily optimization cycle. The Cornell SuperOPF1 is used to illustrate how the system costs can be determined for a reliable network (the amount of conventional generating capacity...

When a forager encounters an unfamiliar type of food, it must decide whether to eat it and risk being poisoned or avoid eating it and risk forfeiting a potentially valuable resource. Birds typically respond to such situations with "dietary wariness"; they show a transient aversion to approaching...