This article attempts to develop a conceptual model to evaluate the optimal internal marketing strategy in services under open economy, and then verifies the effect of this marketing strategy on the satisfaction of marketing channel members. For its conceptual model, this study employs the...

Automobile manufacturer-distributor partnerships are fundamental to the success of automobile companies. The complexity of the overall partnership model often causes difficulties in partnership study. This paper presents a systematic procedure to evaluate an automobile manufacturer-distributor...

The major purposes of this study were to evaluate similarities and differences between female managers of different nationalities in terms of role perceptions, personal traits, lifestyles, leadership style and leadership performance, and to identify relationships among these constructs. Through...

This study investigates an inverted U-shaped relationship between host country experience and subsidiary performance, and further explores the contingent relationship of host country experience and subsidiary performance under industrial and environmental contexts. In examining a sample of the...

This study proposes to primarily develop a measurement model of management competitiveness at the country level, and secondarily to evaluate its overall management capability through a series of literature review, expert interviews, panel discussions, and questionnaire surveys. The results...