Reported is a formal investigation of store patronage in urban China. Using consumer panel data for sales of packaged goods through store types and named store chains, patterns of sales, loyalty and duplication are examined. Observed patterns are benchmarked against predictions from the...

Replication is central to normal scientific investigation. This fact is widely accepted in business disciplines. However, many researchers are uncertain how to build replication into their own research designs and this may explain why they do not routinely adopt this practice. The purpose of...

Marketing managers increasingly need to understand how consumers use and interact with digital media, such as the web, social networks, mobile phones, digital readers, search engines and so forth. The focus of this paper is web participation and the complexities involved in measuring usage and...

Choice of travel mode on shopping trips is examined using a beta-logistic model. Predicted and observed probabilities are compared to assess goodness of fit. The effect of intertemporal dependence is considered; however, recourse to higher-order models does not improve predictions and does not...