Building a good image of a city or state so as to differentiate it and to make it unique in tourists’ minds is a vital condition nowadays, in a world of global competition. This image may be created by taking advantage of local culture and values’ promotion or by organizing...

In recent years urban management conceptual evolutions are more and more connected to the chances in public administration practice, in particular to ways of raising efficiency and effectiveness. The interest shared by a great number of stakeholders regarding urban development, the increasing...

Culture has various dimensions, from instrument of communication and promotion of national values and expression of the national spirit to ways of spending free time. One of these dimensions has a special manifestation in the arts management performance context: culture is a vital element for...

Changes in organizational structure, globalization and a different nature of work are just a few factors that had influenced the relationship between employer and employees and the content of psychological contracts. Because of their need for flexibility and higher adaptability to the actual...

The commercial activity of the company (assurance and administration of the material resources, and also the company’s sales) is the one that realizes the interface between the internal and the external environments of the company. In an obvious way, this will also imply the study of risks...

In 2008, the Romanian Society of Radio-broadcasting (SRR) decided to benefit of the „honorable” of 80th anniversary of the Romanian public radio to elaborate and apply a strategy of creating a new image of SRR to assure the approach of an European profile well outlined and recognized so. The...

After a prolonged and complex process of reconstruction, extension and modernization, Central University Library "Carol I" in Bucharest has re-opened to public access in November 2001, bringing a new concept on what library services should mean. Under these auspicious circumstances, the...

The study contains an original approach to the concept of professional competence chain and its application by the organizations. It corresponds to the needs in the field of training an efficient employment of human resources in the organizations. The first part of the study focuses on the...

Competitors, clients, suppliers, potential competitors, substitute products. All represent competitive forces, considered as being representative for characterising the competition relationships in all industries. In reality however, within the market competition game, a new „economic...

The integration can be used in a strategic way to weaken the short-term competition, by raising the rivals’ costs, or long term - by increasing input costs, to prevent potential competitors. It represents the unification of production, distribution, sales and/or any other economic processes...